The Design Museum in London is moving to a new location in 2014 and hoping to attract more visitors. It wanted to take advantage of new media and find a way to encourage tourists traveling to Lond to come visit.

My Idea was to create a mobile app called ‘London in Design’ that targets tourists that visit London who have an interest in design. The concept acts as a virtual guide that informs users of different points of interest that feature some sort of design. When people first use the app these locations are locked, that is until the user has followed the basic compass to the Design Museum and checked-in. Once the user has done this they are allowed to use the app to navigate to other destinations around London.